3.jpg

Project Brief

Role

Market Research, User Research, Typeface Design, Graphic Design, Mockup

Type

Personal Project

 

Duration

Three Weeks (2019.12)

Tools

Adobe Photoshop, Illustrator

Problem Statement

Knobbly Studio is an Israel based jewellery brand that was established by Gittit Szwarc in 2013. Then brand is loved for its streamlined, minimalistic design and sculptural elements. The founder Gittit Szwarc was a capoeira and had an educational background with psychobiology, these might be the reasons of that human form and movement as the signature of Knobbly Studio, and the relationship between each piece of jewellery and its wearer is extreme carefully considered.

The Solution

Redesign the visual identity materials for the Knobbly Studio; including posters, packaging, digital platforms, which enphasize the brand’s style.

The Challenge

Although the brand has a quite minimal style, its visual identity is still too simple to make it stands out from other brands within the same field.

The Approach

Shuxuan(Doris) Yu Portfolio-30p3.jpg
4.jpg
p5.jpg

Final Results

Poster Design

1.png

Mockups

p4.jpg

Packaging Design

Screen Shot 2020-04-26 at 7.18.47 PM.jpg
 

Derivative Design

Screen Shot 2020-04-26 at 7.19.21 PM副本.jpg

thanks for taking the time to read
through my case study! ^^